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售價:1121  |
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詳細資料ISBN：9789814577373 叢書系列：策略管理 規格：平裝 / 820頁 / 普通級 / 單色印刷 / 14版 出版地：台灣 內容簡介 FEATURES 1.CASES THAT OFFER A DIVERSE SET OF VERY CONTEMPORARY BUSINESS SITUATIONS DRAWN FROM COMPANIES WORLDWIDE, WHICH ARE WRITTEN BY SOME OF THE WORLD’S BEST CASE WRITERS, AND REFLECT THE BREADTH OF STRUCTURAL CHANGE UNDERWAY IN THE GLOBAL ECONOMY TODAY. 2.THIS TEXT USES A MODEL OF THE STRATEGIC MANAGEMENT PROCESS AS THE BASIS OF ITS ORGANIZATION – THIS KEY DISTINCTIVE COMPETENCE OF THE TEXT OFFERS A LOGICAL FLOW, DISTINCT ELEMENTS, AND AN EASY-TO-UNDERSTAND GUIDE TO STRATEGIC MANAGEMENT. 3.THE CENTRAL THEMES OF GLOBALIZATION, ECOMMERCE, INFORMATION TECHNOLOGY, SPEED AND CONTINUOUS IMPROVEMENT WILL RECEIVE HEIGHTENED TREATMENT ACROSS EVERY CHAPTER. 4.SEVERAL CONCRETE OR CONCEPTUAL TOOLS REVIEWERS HAVE CONSIDERED TO BE GIVEN EXCELLENT COVERAGE HAVE BEEN INCLUDED IN THIS EDITION WITH UPDATED TREATMENT, NEW EXAMPLES AND PRACTICAL GUIDELINES FOR STUDENTS TO USE IN APPLYING THE CONCEPTS. 5.CONTEMPORARY EXAMPLES, USING COMPANIES STUDENTS WILL RECOGNIZE AND FIND COMFORT IN THEIR FAMILIARITY, ARE INTEGRATED THROUGHOUT THE TEXT. 6.STRATEGIC MANAGEMENT INCLUDES MAJOR EMPHASIS ON WOMEN AND MINORITY EXECUTIVES IN GLOBAL COMPANIES. |
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資料來源：博客來
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